
Back in February 2024 the guys at The Cycle Studio in Redditch, Worcestershire (my local bike shop) said they wanted to organise a social ride day from the shop and would I be able to sort out a suitable route or two for the event.
Of course I said yes, feeling flattered that they would ask me. I thought, how hard could it be? Afterall I pretty much know the local area like the proverbial back of my hand. It would be a cinch! Spoiler alert, turns out it wasn’t as straight forward as I expected it to be.


They asked for two routes, a shorter one of around 20 miles (32ish Km) and 30 miles (38ish Km) with a mixture of quiet tarmac lanes, bridleways and cycle paths. What I came back with was 4 routes, the shortest 25 miles, the extra longest 45 miles with LOTS of climbing. Hmm, turns out this route planning lark is hard when you are not just taking your own fitness, technical riding ability and the scenery for granted. I needed to cater for everyone but I think I also wanted to showcase the best of everything in one hit. I wanted it to feature the entertaining descents, the challenging climbs but with that came the thought that riders might find it boring which constantly nagged at the back of my mind. Its not exactly prime gravel/XC riding territory around here so a bit of route anxiety had taken hold.
Luckily Alex and Pasq at the shop had more sensible heads on and chose 2 of the routes to base the final decision on. We also did a recce of the long course too. Unfortunately on that day we suffered through rain, hail and winds gusting to 46mph!

What this did highlight though was to make the route rideable even if the end of April turned out as wet as it was at the beginning. So a few diversions to avoid the potential worst sections were made and well, we crossed our fingers that riders would still find it interesting and enough of a challenge to tell their friends about it and spread the word.
The ride was advertised as a social ride and although it was free to enter we asked riders to book so we could guage how many were likely to turn up. In the end 75 people booked a spot!
This really was where my involvement stopped, but I can tell you there was a huge amount of work going on behind the scenes from Alex, Pasq and Rob. For a small fee food could be pre-ordered and Chef Chris took on the catering role. Gavin from No3a events brought his H-Wagon bar for post ride refreshments, extra seating, tables, cakes and the ever tasty cycle Studio coffee was topped up. Even a tea-urn appeared (insert your own dad joke here). Finally after much sharing of weather forecast app predictions via whatsapp the day finally arrived and everything was set.


I got to the shop early to help set up gazebos and layout the seating and riders where already there enjoying a warm drink because disappointingly the weather was not good. Over night rain turned into intermittent showers and temperatures of not much more than 8 degrees. I can tell you this made my pre-event nerves even worse, would anymore than a handful of riders turn up…….would i have to eat all the chocolate brownies myself?


I shouldn’t have worried, over 50 people turned up on a range of different bikes, we’d recommended minimum 35mm knobbly tyres, there were MTBs, emtbs, gravel bikes with curly and flat bars, old school hardtails and one guy on a canti-rim braked road bike with slick tyres. Knowing the route I did fear for him!
I’d been asked to say a few words to everyone before the ride began, what’s known as a rider briefing, suddenly it was all official and real. I stood up and delivered what became known as the “gospel of gravel”….actually I told them where the major obstacles were, to not forget to take spares, to not worry if they had to walk a section and to have fun!


And then they were off, all the planning, organising and hard work had worked and 50 odd riders were now going to judge the route for themselves…..oh blimey, the worry was not over!
Having ridden the route so many times I didn’t ride with everyone, best to let them try it for themselves. i decided to short cut to spots I thought would be good for photos, most of the ones you see on this page now. It was a huge relief to see smiles on faces and comments of “great course”, everyone seemed to be enjoying themselves. The greatest thrill for me though was seeing little groups of riders forming, most of who had not met until this ride, chatting and sharing the experience. This was what i hoped would happen when I first agreed to help out. Thinking about it now writing this a day after still gives me goosebumps.


When I made it back to the Cycle Studio riders were tucking into a fantastic chilli (i test tasted it before riding, gotta have some perks!) and beers of the alcoholic and non alcoholic variety whilst listening to Gav from No3a’s impressive sound system. People were chatting, sharing little adventures they’d had and saying how the routes were a great mix of surfaces and that it all flowed together with minimal road sections. Even the guy on slick tyres made it around the long route without incident!


Out of the ‘Ditch 24 was a great success, thanks to everyone who came, pedalled the courses, smiled, didn’t take themselves too seriously and met lots of other like minded people and maybe found new trails and made new friends to ride them with.


Massive thanks to Alex, Pasq and Rob at The Cycle Studio for all the real hard work organising the event and for asking me to help out. I know those guys were pretty tired at the end of the day after cleaning up and putting everything away, hopefully this event and the pictures and comments on social media will raise more awareness for the shop and maybe a few of those 50 riders who don’t already use The Cycle Studio for servicing or buying their next bike will now do so or tell their riding buddies to check tham out.
check out The Cycle Studio’s website and their socials here facebook and instagram
So guys, when are we doing another event?













































































































































