Do You Believe The Hype?

I’ve been called many things over the years but probably the most annoying is that I’m an “influencer” Now you might say as I publish online reviews, you tube videos and have a instagram following that that is exactly what I am and up to a point I suppose you are right and also wrong, let me explain.

Back in 2018 I was working in the bike industry, selling and fixing bikes in a local bike shop. These new fangled “gravel bikes” had started to be a thing. Of course I wanted one and even tried to get as near to the concept as I could by adapting a hard tail MTB with narrow tyres and a rigid fork. A year later I was lucky enough to be allowed to ride the shop demo gravel bike, a Trek Checkpoint (check the dropdown above for a review of that bike) which I absolutely loved. At that time there were so many companies that were jumping on that gravel band wagon it was really confusing for the ordinary rider to know what was good, what was essential and what just wasn’t fit for purpose. No one really has the cash to throw away on a bike or product that the media tell you you need but in reality is so far from quality or purpose that you might as well just set fire to your pound notes (remember real money?)

So I decided to start UKGRAVELCO on instagram to share my pictures and repost others snaps to inspire people to ride and quite frankly to find people to ride with. I started to be inundated with messages asking my opinion on this or that bike, that wheelset, what should i wear etc etc you get the picture. At the time there was a lot of media attention for gravel, lots of articles online and in magazines (they existed back then!) and many pro riders and those with lots of followers recommending kit. All well and good you might think. However, working in the industry I’d had some of that kit that’d been recommended as essential in my hands and well I didn’t agree. It was then I launched ukgravelco.com to try and give an honest, balanced look and review on some of these items.

I started with bikes or kit I already owned and knew that worked or didn’t and this proved popular. I gained followers at a fast rate and traffic to the website was good. I was able to show this data and contacted a few companies and distributors to see if I could review some of their kit, always with the premise that it was at their risk. If i liked the product I would say so, but also if I thought it was lacking I’d put that in print too. It was a risky move, but I wasn’t doing it to make a living from the reviews, I was doing it to help others and yea, it was fun too. Luckily quite a few companies and marketing people had confidence in their products and sent them to me to try out.

“i bet you get to keep all that stuff you get sent” is a sentence I hear a lot and the answer is yes and a definate no. Understandibly no one wants clothing or shoes back after I’ve worn them for a few weeks, especially bib shorts! Bikes and wheels definately have to go back and a few times at my expense too. I’ve also agreed to review kit I can give away in a competition afterwards either in a straight free competiton with a random winner or by buying a ticket where all the profits go to a charity or good cause such as Nil’s Rider Resilience project.

“How much do you get paid to review stuff?” honestly, nothing, not a thing. Now this is really what inspired me to write this article really. This was because I recieive quite a lot of offers of product that comes with a ready written script from the manufacturer, that script is what they want you to write about their stuff. Basically a glowing review before I’ve even had the product in my hands. This comes usually with a sweetner of keeping the item or the promise of commission. I’ve even had emails asking how much I charge for a positive review! Needless to say I’ve always declined these offers. So have peace of mind that all the reviews on ukgravelco have not been paid for upfront or scripted by someone with a vested interest in having a good review.

I reviewed the ASS Saver Win-Wing last year after writing an email to see if they would send me one to review. I loved it, it’s such a simple idea that really works. I wrote a review and made a a video that got lots of attention. When Ass Savers produced the mark 2 win-wing they asked if I’d like to try one out to see the differences between the original and the new one. Of course I said yes. they liked the ensuing video so much they shared it and offered me a discount code to share with my followers. This was post review and not before it was written/filmed. This was something new to me and it came with what the industry calls a “kick back” This meant every time someone used my code ( GARYW_10 ) they would get 10% off their order and I would get a small percentage of that discount, This was a dilemma, would this compromise my neutrality? I decided that as i believed in the product so much and would recommend it anyway I would agree to it. After all the website hosting and domain does not pay for itself, plus a lot of the products I review I’ve paid for in full from my own money. So full disclosure, for one Ass Saver sale of £20.34 i receive £2.85.

All this is handled by an affiliate company. Usually an advertisement company or media company who handle publicity/promo codes and links for many companies at once. The company that handle ass-savers send out the codes and handle commission, if any and that’s not guaranteed. Most times when you see a link to a product at the end of a review it’s an affiliate link, if you click on it then either the reviewer or the website that is paying the reviewer to write the review gets a percentage kick back. This is why I’ve started putting a disclaimer next to any link I post that it isn’t an affiliate link.

It was while browsing the extensive list of companies on the affiliate website that I noticed that a good many of the accounts of “influencers” I follow on instagram had nearly all the cycling affiliate offers listed on their accounts. In some cases it was almost a carbon copy of the list. Taking a closer look at their content where they are saying “look at what I’ve been sent/this is the best thing ever” etc etc and seeing the long list of discount codes and links in their bio they are getting a kick back for every one. Honestly half the stuff listed i would not even give the light of day too. I get sent an email if there’s a new affiliate opportunity and It’s become a ritual to go to this account and see how long before they announce that they can’t live without that particular product and oh, here’s a discount code so you don’t miss out.

Is this influencing? I guess it is. I feel it’s wrong and this is why I do not like being called an influencer. I’ve had chats with a few cycle industry companies recently about reviewing the latest products and in all cases I own items they’ve produced in the past already, paid for with my own money and the subject of earning a kick back for reviewing their product has come up and I’ve said that I believe in their product and that I’d recommend it anyway regardless of kick back.

This is the only way I can go forward, I can’t continue reviewing without being totally honest. If there’s any offer code then I’ll be upfront about any kick back and I won’t be agreeing to that until I’ve properly seen and tested the item.

So choose your influencer carefully, there are genuine reviewers out there that will only take kick back on products they really believe can make a difference to your riding but unfortunately there are those who clearly are only in it for the money.

This may be old news to you, it may open your eyes and make you look at any review or influencer with a pinch of salt and if it’s the latter it’s been worthwhile writing this. No pictures on this one as I didn’t think it was fair to use unrelated pictures just to fill out the article and implicate any company, product or dare I say influencer wrongly

if you’d like to support these honest reviews and ukgravelco.com then please consider following this page, the instagram channel, subscribing to the youtube channel all of which are free to do or buying something from the ukgravelco shop, links below, non of which are affiliate

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Brooks England Cambium C17 Saddle Review

Brooks saddles have always scared me. Tales of having to do long rides to break in the leather top, the spanner that came with them to adjust the spring underneath to stretch or relieve the pressure on that top and the well, lets face it, the retro bygone era look of the things all contribute to asthetically make me not want to go near one with my tender under parts!

Well Grandad I hear you say (and probably Brooks reading that paragraph) things have moved on. Brooks have evolved and moved with the times. They do of course still produce those hand made leather saddles and I concede that once the breaking in period has passed and the saddle has molded itself to your undercarriage they are probably the comfiest saddle out there. However, who in the modern world has time to go through all that discomfort? I have to hold down a day job and also have the every day humdrum chores that we all do so my riding window is small and I need to make the most of it by jumping on the bike and go riding.

The Brooks Cambium range of saddles is their solution to those of us without the time to break in new parts (or break our own doing it) and shock horror it isn’t even made of leather!!! No the Cambium has a vulcanised rubber cover so no worries about water damage or having to treat the material to protect it. Wash and go at the same time as you clean the bike. It has tubular steel rails and aluminium rivets.

Yes rivets, you see Brooks haven’t abandonned the traditions completely. The saddle is still designed to have the “hammock” effect of the original saddle, the top is still riveted together but with anodised aluminium rather than copper rivets and it even has a traditional twin fitting for a saddle bag, such as Brooks’s own or something like a carradice waxed cotton one. Lets not stray too far into the past though, as sunlit and glorious in a rough stuff fellowship kind of way it might be. Make no mistake the Cambium is a well thought out modern saddle that has been designed for commuting, road riding, world travel, gravel biking & bikepacking in all weather conditions.

The 17 part of the name represents the width, Brooks produce a 15 and a 19 in these and their other saddles. I went with 17 as it was closest to the width of saddle I’m most used to. I received a “carved” version which means there is a cut out in the middle designed to add pressure relief and more flex for long hours in the saddle. The rails will fit any modern seatpost and theres is no tension adjustment for the top.

The ride then does not match what my preconceived ideas forecast. To my eyes it looks uncomfortable and hard. This though is as far from the truth as it’s possible to get! The saddle feels like you are easing into your favourite armchair. The first few rides I found the flex a little disconcerting and I thought I could feel the cut out move and close together a little as i sat down but I think this was entirely psychosomatic as it didn’t interfere with any of my delicate parts at all. I didn’t find this flex affected the ride though, there’s no bouncing pogo stick like over rough ground but I could tell the difference from my regular saddle. The ride wasn’t as harsh, its no substitute for a suspension seatpost (or full suspension bike) by any means but it does help with that trail chatter and that has got to help with fatigue over a long ride.

I’ve used this saddle over the summer and now into the wet autumn…..who am I kidding, the summer was nearly as wet! The rubber saddle cover has proved durable and actually doesn’t look like its been used at all! It shrugs off water and a quick wash with a sponge or hose cleans off any residual mud or grit completely. After multiple rides the only thing I think I’d change if I was to buy one of these saddles is to go with the narrower C15. This is because I’ve mostly been using the saddle on a bike with a standard seatpost, not a dropper post so going downhill I’ve had to get my weight and myself behind the saddle in the old fashioned way and the slightly wider rear of the saddle has made this a process I’ve had to concentrate more on than if it was narrower. The fact that this method of riding with a rigid post is the only old fashioned thing about the saddle is not lost on me given my first two paragraphs. I think I’d go with one of the colours too, black is rather too traditional!

The Brooks England C17 saddle, there for the long haul rides with armchair comfort and lasting looks

you can find out more details from Brooks England (not an affiliate link)*

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HydraPak Breakaway+ Bottle Filter Review

The very first thing I noticed when I received this bottle from the team at Lyon Cycles, the distributor of Hydrapak was the “removes 99.99% of ecoli and parasitic cysts” boast on the pack. Who knew there were cysts lurking out there to make your day less fun?

I will be the first to admit that I am not the worlds most prolific bike packer, I tend to like to ride between B&Bs and hotels with a clean water source rather than wild camp in a tent, bivi or bush and use streams to replenish my water supply.

Luckily I ride with people who do love that sort of riding so I was able to give them the Breakaway + bottle to try out in the environment it was designed for.

Tim is a veteran of the Tour Divide and numerous Silk road races and will be using the Breakaway + bottle in next years Atlas mountain race. He along with Maria spent a weekend in the Elan Valley in Wales on a route that even though was not far from civilisation can get pretty remote and definately doesn’t include shops to top up your water supply. they also had an over night stop in a bothy so wouldn’t be carrying enough liquid for drinking and cooking with them. Ideal then to try out the bottle filter system.

here’s the message I got from Tim

A picture paints a thousand words so they say…how about a picture of some words? Anyway I’m sure you get the gist but lets have a look at the bottle in action. This was filmed on that Welsh trip with the Breakaway+ being used with water from a stream

I can confirm that Tim and Maria are very much still alive and well and have had no side effects from using the filter bottle and Tim has continued to use the system on his ultra rides ever since.

The filter will filter 1 litre of water per minute and is good for 1500 litres before its recommended to be replaced. Spare filters are readily available. The bottle itself is very squeezeable making the whole operation very easy even with freezing cold hands or big thick gloves. The cap also includes a cover to stop the drinking nozzle from being covered in spray (the hydrapak website does describe it as a dust cover…..dust! how i laughed!) the whole system, bottle and filter weighs just 114g.

To quote Tim again “I’ve used a few (filter bottles) and this is the best one I’ve ever used” you can’t say fairer than that.

more details can be found at the Hydrapak website (not an affiliate link)*

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Lake MX30G Shoe Review

I recently noticed that Lake shoes had produced a cycling shoe that they had promoted as adventure ready. It looked a very interesting design and having had Lake shoes in the past, most notably their winter boot which has lasted for 8 years so far I really wanted to try them out. I shot the team at lake a DM and they agreed to send a pair out for me to review.

I’ll start first with sizing and this is because Lake are one of the few companies that manufacture cycling shoes that offer different widths, narrow, regular and wide. The fitting guide on the lake website is excellent, theres even a tutorial on how to measure your own feet. This involves a piece of paper, a tape measure, a pen and of course your feet! I measured mine and took advice from the guys at Lake. I usually take a EU44 and mostly find that size comfortable in most shoe brands. Lake suggested going a half size bigger with a narrow fit. I left the colour up to them, secretly hoping for the white pair as they’d stand out for the photos.

My wishes came true and a white pair of MX30Gs turned up and well, this is going to sound silly but they looked even brighter in real life than on the website. Maybe it was a bit of rare sunshine glinting on them that day, but they were a bit dazzling!

I was sent the clarino microfibre upper version, there is also a mesh version. I think the version sent is best for UK conditions. The material looks robust and equally importantly it looks like it would wipe clean easily. Which given the nature of UK riding (mud, more mud, water and if we’re lucky one day of sunshine) is a very important feature, especially when your shoes are that white! The toe box has extra material around it for reinforcement to take any knocks and the rubber sole extends slightly upward at the toe for more protection and to aid traction if walking. The heel is padded but not bulky and the tongue is soft and comfortable. The shoe is secured to your foot via two BOA dials, these have lots of adjustment by twisting one way or the other and release quickly when removing them. its easy to reach down and adjust the fit while riding too, an advantage the BOA system has over laces.

The sole is 100% carbon with rubber lugs to aid traction and the addition of two stud placements allows for an enhanced level of grip if needed. The cleat pocket is generously wide allowing lots of mud room.

The sole is plain carbon but there’s a little rubber coverage between the heel and cleat section. The cleat fitment section of the sole is fairly long and I was able to pull the cleat far enough back for me to feel comfortable. I’m definately a ball of the foot over the pedal axle kind of rider rather than on the toes so this was good news, so many other shoe brands don’t have this adjustbility

The Ride, i’ll be honest and say that when I took these shoes out of the box I was a little bit intimidated. The colour was the first thing. I always think if you’re going to stand out this much then your riding had better live up to the aura of greatness your shoes are emitting! The other was the level of stiffness. Grabbing the shoe by the toe and the heel and trying to bend the sole was an exercise in futility. These babies do not flex!

On my feet I found the sizing spot on, the micro adjustability of the BOA system was fantastic and they feel really comfortable. On the bike, the large cleat pocket meant clipping in and out of the pedals was easy and even in the mud they performed flawlessly, not clogging once. The rubber strip across the arch of the shoe is excellent to see, too many carbon or stiff soled shoes miss this out to get a lighter weight but this little strip of rubber can save your bacon. Unclipping for a tight turn and getting back on the pedal sometimes ends in missing the pedal with the cleat and you end up with the wrong part of your shoe on the pedal. A plain carbon arch means you can slip off the pedal in a panic moment (see also rocks, roots etc too). The MX30G offers up that extra grip here that could get you out of a sticky situation before you re-establish accurate contact with the pedal.

Power transfer, as you’d expect with a sole this stiff is direct. You feel like all your effort is going towards propelling the bike forward. Despite this stiffness I didn’t experience any heel slip which I’m guessing is all down to how well they fit and the shape of the heel. This though does have its downside. Walking is a bit of a chore, entering a cafe you will get the walking like a penguin effect and this also tells you how the shoe would feel if your route contains a good slice of hike-a-bike. The material the shoes are made of has proved to be hard wearing, shaking off all the knocks of off road riding and yes, they clean up well despite a liberal coating of mud and various farm yard effluents! I’ve bashed the BOA dials of roots and a gate post and they’ve remained as good as the first ride

Lake describe the MX30G as “pure and simple off-road adventure shoe” which I think is a little innaccurate, maybe pure and simple gravel race shoe would be better. This is all down to the stiffness. The all day comfort is there definately but that’s if you stay in the saddle. Prolonged walking would be a bit of a chore purely for the lack of flex in the sole. Lake’s other gravel shoe the MX238 is probably a better bet for bike packing (and cafes) with its “built in walkability“.

So it all comes down to what you want your shoe to do because material, comfort, durability and looks wise I can’t fault the MX30G shoe, it’s really, really good. My only criticism is of that one sentence on the lake website which might be a little misleading or maybe it’s just my idea of an adventure is different to theirs.

Oh and it also comes in a more subtle blue colour!

more details from Lake here MX30G

if you’d like to support these reviews and ukgravelco.com then please consider following this page, the instagram channel, subscribing to the youtube channel all of which are free to do or buying something from the ukgravelco shop, links below (not affiliate)

https://www.instagram.com/ukgravelco/

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https://ukgravelco.bigcartel.com/