After being a Vancouver hobby that transitioned to New Zealand and now based in London, Wizard Works came to my notice as is usual these days, when looking for content for the UKgravelCO channel on instagram. I was drawn to the vast array of colours and original ideas. So i just had to contact Harry and ask what Wizard Works was all about….
What’s your background, how did you get into making bespoke bags and products?
I have spent the best part of 10 years living around the world, working with bikes, and on various bike adventures. In 2016, living in Vancouver, Canada, I built myself a sweet Crust Romanceur with a Wald basket on the front, I really wanted a bag for it but nothing available took my fancy. So I made one myself. Fast forward to 2019, I moved back to my hometown, London, to make Wizard Works a legit business.
Why, given the amount of pre made bike bags and luggage out there did you design and manufacture your own?
It was never meant to be a business; I wanted to make something jazzy for myself, people seemed to like the style and at some point I realised this had legs. Yes, there are a lot of bags on the market these days, yet they are nearly all grey or black and in a small range of very orthodox bikepacking styles. By contrast, Wizard Works is all about the magical party vibes, no bum rockets here, just straight up disco adventure fun times.
What’s the Wizard Works name all about?
Its alliterative and a little magic.
What’s the most popular model you make and have you have any unusual requests?
We sell a pretty good mix of everything we offer. Recently there’s been a big up-tick in custom framebag orders. Since we do repairs and take custom jobs, nothing is too weird. However, we did just do a pretty out there framebag for a Dear Susan bike: It was full magnet-in with no straps, suede, fringed and had a Dynaplug bullet belt. Pretty snazz!
What type of person is buying your stuff?
Anyone that likes a good time and has realised the joy of bringing a snack on their ride.
all photos by Wizard Works unless otherwise stated